Meyer’s discussion of “shifting demographic pattern” drew the keenest interest around here also. I haven’t been able to find the original source where Meyer’s essay appeared, although you can find a few articles by him on American Thinker (“An open letter to Europe” is good for a laugh!). On the blogs where the essay has appeared in the last couple of weeks, people mentioned getting it by email, so it seems to have gone viral. Herbert Meyer has also been briefing CEOs about “What in the world is going on?” at least since August 2005 and a number of things in the essay hint at a mid-2005 writing date. For example the statement that other than the US only China is putting money into its military ignores developments in Russia (and a number of small players) and the assertion that Lebanon is moving in the right direction does not match current reality, although it would have matched the apparent reality post Cedar Revolution in March 2005. The section on demographics has not lost any relevance however. You can read the whole essay here, I’ll post just the sections from Meyer’s essay that relate to demographics:
FOUR MAJOR TRANSFORMATIONS
A GLOBAL INTELLIGENCE BRIEFING FOR CEOS
HERBERT MEYER
Currently, there are four major transformations that are shaping political, economic and world events. These transformations have profound implications for American business owners, our culture and our way of life.
1. The War in Iraq
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2. The Emergence of China
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3. Shifting Demographics of Western Civilization
Most countries in the Western world have stopped breeding. For a civilization obsessed with sex, this is remarkable. Maintaining a steady population requires a birth rate of 2.1. In Western Europe, the birth rate currently stands at 1.5, or 30 percent below replacement. In 30 years there will be 70 to 80 million fewer Europeans than there are today. The current birth rate in Germany is 1.3. Italy and Spain are even lower at 1.2. At that rate, the working age population declines by 30 percent in 20 years, which has a huge impact on the economy.
When you don’t have young workers to replace the older ones, you have to import them. The European countries are currently importing Moslems. Today, the Moslems comprise 10 percent of France and Germany, and the percentage is rising rapidly because they have higher birthrates. However, the Moslem populations are not being integrated into the cultures of their host countries, which is a political catastrophe. One reason Germany and France don’t support the Iraq war is they fear their Moslem populations will explode on them. By 2020, more than half of all births in the Netherlands will be non-European.
The huge design flaw in the post-modern secular state is that you need a traditional religious society birth rate to sustain it. The Europeans simply don’t wish to have children, so they are dying.
In Japan, the birthrate is 1.3. As a result, Japan will lose up to 60 million people over the next 30 years. Because Japan has a very different society than Europe, they refuse to import workers. Instead, they are just shutting down. Japan has already closed 2000 schools, and is closing them down at the rate of 300 per year. Japan is also aging very rapidly. By 2020, one out of every five Japanese will be at least 70 years old. Nobody has any idea about how to run an economy with those demographics.
Europe and Japan, which comprise two of the world’s major economic engines, aren’t merely in recession, they’re shutting down. This will have a huge impact on the world economy, and it is already beginning to happen. Why are the birthrates so low? There is a direct correlation between abandonment of traditional religious society and a drop in birth rate, and Christianity in Europe is becoming irrelevant. The second reason is economic. When the birth rate drops below replacement, the population ages. With fewer working people to support more retired people, it puts a crushing tax burden on the smaller group of working age people. As a result, young people delay marriage and having a family. Once this trend starts, the downward spiral only gets worse. These countries have abandoned all the traditions they formerly held in regards to having families and raising children.
The U.S. birth rate is 2.0, just below replacement. We have an increase in population because of immigration. When broken down by ethnicity, the Anglo birth rate is 1.6 (same as France) while the Hispanic birth rate is 2.7. In the U.S., the baby boomers are starting to retire in massive numbers. This will push the “elder dependency” ratio from 19 to 38 over the next 10 to 15 years. This is not as bad as Europe, but still represents the same kind of trend.
Western civilization seems to have forgotten what every primitive society understands-you need kids to have a healthy society. Children are huge consumers. Then they grow up to become taxpayers. That’s how a society works, but the post-modern secular state seems to h.ave forgotten that. If U.S. birth rates of the past 20 to 30 years had been the same. as post-World War II, there would be no Social Security or Medicare problems.
The world’s most effective birth control device is money. As society creates a middle class and women move into the work force, birth rates drop. Having large families is incompatible with middle class living. The quickest way to drop the birth rate is through rapid economic development. After World War II, the U.S. instituted a $600 tax credit per child. The idea was to enable mom and dad to have four children without being troubled by taxes. This led to a baby boom of 22 million kids, which was a huge consumer market that turned into a huge tax base. However, to match that incentive in today’s dollars would cost $12,000 per child.
China and India do not have declining populations. However, in both countries, there is a preference for boys over girls, and we now have the technology to know which is which before they are born. In China and India, many families are aborting the girls. As a result, in each of these countries there are 70 million boys growing up who will never find wives. When left alone, nature produces 103 boys for every 100 girls. In some provinces, however, the ratio is 128 boys to every 100 girls.
The birth rate in Russia is so low that by 2050 their population will be smaller than that of Yemen [TOD: Yemen’s population is now about 21 million, but the birthrate is 7 children per woman. Interestingly the population is evenly split between Sunni and Shia. The projection for Russia in 2050 is 100 million]. Russia has one-sixth of the earth’s land surface and much of its oil. You can’t control that much area with such a small population. Immediately to the south, you have China with 70 million unmarried men – a real potential nightmare scenario for Russia.
4. Restructuring of American Business
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IMPLICATIONS OF THE FOUR TRANSFORMATIONS
3. Demographics
Europe and Japan are dying because their populations are aging and shrinking. These trends can be reversed if the young people start breeding. However, the birth rates in these areas are so low it will take two generations to turn things around. No economic model exists that permits 50 years to turn things around. Some countries are beginning to offer incentives for people to have bigger families. For example, Italy is offering tax breaks for having children. However, it’s a lifestyle issue versus a tiny amount of money. Europeans aren’t willing to give up their comfortable lifestyles in order to have more children.
In general, everyone in Europe just wants it to last a while longer. Europeans have a real talent for living. They don’t want to work very hard. The average European worker gets 400 more hours of vacation time per year than Americans. They don’t want to work and they don’t want to make any of the changes needed to revive their economies.
The summer after 9/11, France lost 15,000 people in a heat wave. In August, the country basically shuts down when everyone goes on vacation. That year, a severe heat wave struck and 15,000 elderly people living in nursing homes and hospitals died. Their children didn’t even leave the beaches to come back and take care of the bodies. Institutions had to scramble to find enough refrigeration units to hold the bodies until people came to claim them.
This loss of life was five times bigger than 9/11 in America, yet it didn’t trigger any change in French society. When birth rates are so low, it creates a tremendous tax burden on the young. Under those circumstances, keeping mom and dad alive is not an attractive option. That’s why euthanasia is becoming so popular in most European countries. The only country that doesn’t permit (and even encourage) euthanasia is Germany, because of all the baggage from World War II.
The European economy is beginning to fracture. The Euro is down. Countries like Italy are starting to talk about pulling out of the European Union because it is killing them. When things get bad economically in Europe, they tend to get very nasty politically. The canary in the mine is anti- Semitism. When it goes up, it means trouble is coming. Current levels of anti-Semitism are higher than ever. Germany won’t launch another war, but Europe will likely get shabbier, more dangerous and less pleasant to live in.
Japan has a birth rate of 1.3 and has no intention of bringing in immigrants. By 2020, one out of every five Japanese will be 70 years old. Property values in Japan have dropped every year for the past 14 years. The country is simply shutting down.
In the U.S. we also have an aging population. Boomers are starting to retire at a massive rate. These retirements will have several major impacts:
• Possible massive sell-off of large four-bedroom houses and a movement to condos.
• An enormous drain on the treasury. Boomers vote, and they want their benefits, even if it means putting a crushing tax burden on their kids to get them. Social Security will be a huge problem. As this generation ages, it will start to drain the system. We are the only country in the world where there are no age limits on medical procedures.
• An enormous drain on the health care system. This will also increase the tax burden on the young, which will cause them to delay marriage and having families, which will drive down the birth rate even further.
Although scary, these demographics also present enormous opportunities for products and services tailored to aging populations. There will be tremendous demand for caring for older people, especially those who don’t need nursing homes but need some level of care. Some people will have a business where they take care of three or four people in their homes. The demand for that type of service and for products to physically care for aging people will be huge.
Make sure the demographics of your business are attuned to where the action is. For example, you don’t want to be a baby food company in Europe or Japan. Demographics are much underrated as an indicator of where the opportunities are. Businesses need customers. Go where the customers are.